Newton said : The power -any power- does not extinct, But transfer from shape to shape .
So I believe this theory is able to apply on any things , Such as money it does not disappear , But transferred from personal property to another.
Same situation with ideas furthermore the writer bring it from his mind to reader mind who is building a new idea by his imagination .
Also look at culture and traditional which is individual inheritance of society, as same as the alternative medicine , it is a heart of traditional medicine .
Until creative moments , it was came while unconscious action after the transfer of idea of consciousness.